Who is drifting away
Everyone here is measured against their own rhythm rather than a flat cut-off, so a six-week regular now at ten weeks shows up ahead of somebody who only ever came twice a year.
Slipping away
133
Nobody has done anything about them yet
On the table
$172,746.48
What those clients have spent here over the years
Waiting to hear back
56
Written to, and the six weeks are still running
Came back
14%
48 of 333 messages that have had time to land
What has worked
A message counts as won back when the client opened it, clicked through, and came in within six weeks. Anything sent more recently than that is still out, and sits below rather than dragging the rates down.
| Message | Sent | Opened | Clicked | Came back | Brought in |
|---|---|---|---|---|---|
| A text from BrookeText message | 126 | 114 | 28 | 26 21% | $3,643.96 |
| Saved you a spotEmail | 153 | 62 | 19 | 18 12% | $3,092.65 |
| $25 to come backEmail · $25 off the next visit | 27 | 17 | 13 | 2 7% | $585.69 |
| LED, on usEmail · Complimentary LED add-on | 27 | 12 | 6 | 2 7% | $307.74 |