Loyalty
1150 clients are on the programme, holding 763,148 points between them. At what the catalog charges, that is $39,041.05 of treatments Suite B has already promised.
The book, by rung
- Fern
- 390
- 34% of the book
- Alder· 400+
- 281
- 24% of the book
- Cedar· 1,000+
- 343
- 30% of the book
- Madrona· 2,200+
- 136
- 12% of the book
A rung is held on the last 365 days, not banked for life. Somebody who stopped coming a year ago has come back down.
Is it working
Points issued
1,542,548
Since the first visit in the book
Redeemed
51%
779,400 points spent
Clients who have redeemed
596
52% of everybody on the programme
Owed in treatments
$39,041.05
5.1¢ a point, at what the catalog charges
Points are going out almost as fast as they come in. That is a programme people believe in and also $39,263.00 of treatments already handed over — worth asking whether the catalog is priced too kindly. The catalog starts at 500 points, which is about one visit for a regular.
Skin, hair, hair removal, lashes and brows — one of each. Worth 250 points.
10% of the book, and 1023 partway there.
Three visits inside ninety days. Worth 150 points.
59% of the book, and 465 partway there.
Leave with something off the shelf, three times. Worth 100 points.
35% of the book, and 492 partway there.
Five appointments kept, back to back. Worth 200 points.
53% of the book, and 523 partway there.
Off the shelf
Retail attach
29%
470 of 1616 tickets, last 90 days
Retail taken
$20,989.00
Last 90 days
Per ticket
$12.99
Averaged over every completed visit
Retail earns points at the flat rate, so a client who takes a cleanser home earns the same per dollar as one who books a facial. Whether that is right is worth an argument.
The rules, as they stand
Earning
- One point for every dollar on the menu, before any reward comes off.
- 2× on advanced skincare treatments.
- 2× on naturopathic facials.
- Retail earns at the flat rate.
- A cancellation or a no-show earns nothing.
Rungs
- Ferneverybody
- Alder400 points a year
- Cedar1,000 points a year
- Madrona2,200 points a year
Names, thresholds and multipliers are set in the seed for now. Tell us what they should be and they change everywhere at once — the client sees this.