Analytics
Twelve complete months of trading. The current month is left out on purpose — a part-finished bar beside eleven full ones reads as a collapse.
Twelve-month revenue
$1,018,645
6470 completed appointments
Average ticket
$157.44
$147.28 in the last 30 days
Rebooking rate
95%
Recent visits with another one on the books
New clients who return
80%
368 of 460 came back within 90 days
Retail and loyalty
The whole programmeRetail attach
29%
470 of 1616 tickets, last 90 days
Retail per ticket
$12.99
$20,989.00 over the quarter
Points redeemed
51%
1138 clients holding a balance
What was left
The whole statementLeft over in August 2026
$26,775.94
39% of what came in, once tax and tips are taken out
Margin over the year
40%
$338,869.82 across 12 months
Commission
33%
Of everything the salon kept last month
Revenue by month
Best month $94,118.64. The last 30 days are -14% on the 30 before them.
What the money comes from
2988 bookings in the last year
873 bookings in the last year
1910 bookings in the last year
636 bookings in the last year
293 bookings in the last year
493 bookings in the last year
The other 10 — body treatments, blowouts, styling & special occasion, led light therapy, lash & brow tinting, hair treatments & enhancements, naturopathic facials, lash lift, spray tanning, enhancements, hydrojelly mask enhancement — came to $192,020.00 between them, 24% of the year.
Which days work
Appointments on an average trading day over six months, so a weekday that fell fewer times in the window is not punished for it.
The five that carry it
Busy Body Express Facial$29,520.00328×
Custom Facial$27,900.00186×
Custom European Facial$22,815.00117×
DMK Enzyme Therapy Treatment$17,225.0065×
Waxing - Brow Shaping & Upper Lip$16,800.00224×
Revenue is credited to each treatment at the price it was booked at, so a brow shape riding along with a facial is not given half the ticket.
Who is bringing it in
270 appointments over 90 days · $223.84 average
443 appointments over 90 days · $119.47 average
356 appointments over 90 days · $145.33 average
332 appointments over 90 days · $133.72 average
215 appointments over 90 days · $178.22 average
Do they come back
Asked twice, because they are two different businesses. A salon can hold its regulars beautifully and still be shrinking, if everyone new leaves after one facial.
Clients seen this year
1044
914 of them have been in more than once
Repeat rate
88%
Across everyone seen in the last year
Back within 90 days
80%
368 of 460 first-timers
Back within 180
91%
303 of 333 — an older cohort, not the same people given longer
Visits a year, each
6.2
Across the 1044 clients who came in at all
Typical gap between visits
29 days
The median across every client with a rhythm to be measured against
The core
596
57% of active clients came in five times or more